Updated on August 31, 2023
Citron Hygiene and Aunt Flow partner with the Native Women’s Association of Canada to donate period products to Indigenous communities across the country.
Citron Hygiene has officially launched the Aunt Flow menstrual product donation program in Canada. Founded in Ohio by Claire Coder, Aunt Flow is a company that manufactures and sells menstrual product dispensers and organic, sustainably-produced, plastic and chemical-free pads and tampons. The Aunt Flow business model ensures that product sales have a positive social impact with a built-in donation program. Aunt Flow dispensers do not take payment, so schools and businesses that implement an Aunt Flow program are choosing to offer period products to their washroom users free of charge. These purchases fuel a donation program in which Aunt Flow donates 10% of product sales to menstruators in need. When Citron Hygiene and Aunt Flow partnered in 2022, Citron Hygiene took on the mantle of building a donation program in Canada. Now, for every 10 Aunt Flow pads and tampons sold to customers in Canada, 1 will be donated to Canadian signature partners for distribution to communities across Canada.
Left: Citron Hygiene CEO, Robert Guice, and AWAPEI President, Matilda Ramjattan. Middle: A basket and dreamcatcher hand-made by Lennox Island First Nation members with an Aunt Flow pad and AWAPEI mug. Right: Citron Hygiene Head of Marketing, Krista Plewes, and AWAPEI Executive Director, Laura Bernard.
To kick off the program, Citron Hygiene is proud to have partnered with the Native Women’s Association of Canada (NWAC) to help enhance the well-being of Indigenous Women, Girls, Two-Spirit, Transgender, and Gender-Diverse+ (WG2STGD+) People in communities across Canada.
NWAC was established in 1974 to advocate for Indigenous voices and perspectives and foster the well-being of Indigenous communities. Citron Hygiene and Aunt Flow are donating period products to Indigenous communities through the Native Women’s Association of Canada in an effort to improve access to menstrual hygiene and alleviate the day-to-day challenges associated with a lack of period products. The first donation occurred in August 2023 at the Aboriginal Women’s Association of Prince Edward Island, on Lennox Island, PEI, with more to follow in future.
Contact us today to learn about implementing an Aunt Flow period product program in your organization, and contribute to the growing impact of Aunt Flow programs across North America.
Photographs provided by Shae Tremblay (@shaephotograph)
